Monday, August 11, 2014

North Star Reach Wrap Up Overview

North Star Reach Product and Service

- Free camp for special need children

- Donation (Financial Gift and Item Donation)

- Volunteer (Caring)

Organization Goal

- Maintenance a good relationship with their current/future donors thru website. (page view, time on site)

- Drive some donation thru website.

- To have more people to follow them(sign up news), and more volunteers(contact us)

What we achieve

- Have a Good relationship with our donor thru our website
* avg page visit > 3 pages
* avg time on site > 3 min

What we Not achieve

- 0% conversion rate for donation as a goal

- less than 1% conversion rate for sign up news, volunteer as a goal.

To Improve the Donation Rate: Change the Donation Method

Summary for Recommendation
- Install Google Universal Analytics (Ask Bud)

- Adopt Google+ page (North Star Reach)

- Change / Upgrade the Donation Method

- Make buttons for any action on the website

- Merge and simplify the contact us / volunteer form, or using google forms

Google Wallet Overview

With Google Wallet, your online donation and shopping history is easily accessible from anywhere and at anytime. After initial setup, Google Wallet will allow donors to easily repeat donations in a few clicks. Not many options for personalization exist, but being associated with Google’s trusted brand will help assuage any fears about the online donation process.
The standard service costs 2.9% + $0.30 per transaction. If you fit the application requirements, we strongly recommend applying for a Google Grant, which sets you up with AdWords, also completely free. It’ll take a few months to process your grant, but it’s worth it. With Google’s previous service, Google Checkout, the fees were waived for nonprofits with a Google Grant. However, it’s unclear as to whether or not that transferred over to Google Wallet when Google Checkout shut down.

Google Wallet For Non-Proit

Drive more Donation for your Website? Google Wallet Is Here! Grow Your Gifts: 

We know that donors are weary of a cumbersome payment process requiring them to fill out personal and payment information, often leading them to abandon donating altogether. However, adding streamlined donation channels to your website can be confusing. As we rapidly approach the major season of giving, we want to give you more information about effective tools you can use to accept donations for your non-profit.  

Google Wallet allows you to quickly and easily collect donations on your website. Today, we want to share with you three easy steps your non-profit can take to start accepting donations using Google Wallet:

  1. Sign up for a Google merchant account: With a merchant account, you can track all donations and control all your donation settings from one place. Just make sure you identify yourself as a non-profit by matching your federal EIN with your federal Non-Profit Tax ID number when you set-up your account.
  2. Identify yourself as an IRS certified 501(c)3: To enable the use of embeddable buttons on your website, you’ll need to identify yourself as an IRS certified 501(c)3. You can do this by going to the Settings tab and identify your primary product type as “Non-Profit” (IRS certified 501c3).
  3. Start collecting donations: You’ll need to add the donation button on your website to allow your donors to start giving. Under the Tools tab, you’ll find “Donation buttons.” Copy and paste the source code to your site and begin processing your donations.

It really is as easy as 1-2-3!

Donors simply click the donate button, sign-in and make a contribution. It’s a streamlined process that makes it quick and easy to donate. Google Wallet does all the work to make sure credit card information is safe and secure, so you have time to focus on other things, like using YouTube and other tools to communicate with your donors.  If you’re ready to start collecting through your website or online channel, there is no better time to start than now. Sign up for a merchant account today to get started.

Source from:

Thursday, August 7, 2014

My LinkedIn Page

In the pass couple month, I had kept managing my LinkedIn profile in a good shape. Many people might not believe how LinkedIn works for their career, jobs. I have a friend who just got a phone call yesterday, regarding the digital marketing job. The employer found his application on LinkedIn, and the keyword is "Google Analytics" and "Search Marketing."  How good is it?

Anyway, my rank for profile views improved by 22% in the past 30 days. I might need to have more connection with others, so I will have more chance to sale myself.

You can check my LinkedIn profile at
Overall, My career goal before 35 is to become a search marketing professional in U.S. and Asia. 

Here is the summary for my profile:

Passionate about computer information system in IT product sales, digital marketing, project management, web development, e-commerce and smart home (technology house). 
Self-learner and self-employee in property management, computer repair, system maintenance, and web design since 2009. 
I am currently working in Lyons CG as an application engineer, and I also work in Google as an intern. On the other hand, I have one year experience about Google Analytics and Google Adwords.