North Star Reach Product and Service
- Donation (Financial Gift and Item Donation)
- Volunteer (Caring)
Organization Goal
- Maintenance a good relationship with their current/future donors thru website. (page view, time on site)
- Drive some donation thru website.
- To have more people to follow them(sign up news), and more volunteers(contact us)
What we achieve
- Have a Good relationship with our donor thru our website
* avg page visit > 3 pages
* avg time on site > 3 min
What we Not achieve
- 0% conversion rate for donation as a goal
- less than 1% conversion rate for sign up news, volunteer as a goal.
To Improve the Donation Rate: Change the Donation Method
Summary for Recommendation
- Install Google Universal Analytics (Ask Bud)
- Adopt Google+ page (North Star Reach)
- Change / Upgrade the Donation Method
- Make buttons for any action on the website
- Merge and simplify the contact us / volunteer form, or using google forms