Sunday, July 27, 2014

Use Google Analytics to Improve Adwords Performance

Today I attend the online event "Use Google Analytics to Improve Adwords Performance." It talks about how to link Google Adwords and Google Analytics, using Adwords data in Analytics, using Analytics Data in Adwords. To link Google Analytics and AdWords, we can set it up under Admin tab in Google Adalytics. 

For more information, please visit How to Link Google Analytics and AdWords

For views, Google Analytics automatically creates one unfiltered view for every property in your account, but you can set up multiple views on a single property. Any data you send to a Google Analytics property automatically appears in all views associated with that property. For example, if you collect data from two websites and send it to one property, then data from both websites appears in all reporting views on that property. This is also true for web and app data. If you collect data from a mobile app and from a website, and both your SDK and your tracking code send data to one property in your Google Analytics account, all data (both web and app hits) appear in all reporting views associated with that property.

On the other hand, we can also add Analytics data in Adwords account. The 4 GA data are Bounce Rate, Page/Visit, Avg. visit duration and % new visit. To add the GA data in Adowrds, we can simply
click Column >> Customize Columns.

Then click Google Analytics >> Pick the data you want, and click Apply.

There is more information in this Video, please check things out.

No comments:

Post a Comment