Since I keep maintaining
North Star Reach Adword account, here are the things I have done. I created
another ad group names Donation. However, this ad group seemed not working at
all. I got 3xx impression but 0 clicks. It might be the ad text problem, or it
could be something else. I just can't figure it out. On the other hand, I added
more sitelinks under north stat ad group. All of them are working well.
About Google Analytics, I created two personas for it. One is the social worker
looking for information about special child camp. Another one is the student
looking for volunteer at anywhere because of school requirement. I also set up
four measurements, Bounce Rate, New User, Page/Session and Social Network.
Why my measurement is social network? The NPO would like to have more connection with user and keep maintaining the relationship. Social network is the best tool to do so.
About Google Analytics, I created two personas for it. One is the social worker looking for information about special child camp. Another one is the student looking for volunteer at anywhere because of school requirement. I also set up four measurements, Bounce Rate, New User, Page/Session and Social Network.
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