Monday, July 14, 2014

FUD of North Star Reach

FUD is generally a strategic attempt to influence perception by disseminating negative and dubious or false information. An individual firm, for example, might use FUD to invite unfavorable opinions and speculation about a competitor's product; to increase the general estimation of switching costs among current customers; or to maintain leverage over a current business partner who could potentially become a rival.

I found some FUDs in North Star Reach Website, the volunteer page. North Star Reach made a form that user could contact them, be a volunteer, email newsletter and donation as one single form. 
It would confuse people when they first time see this form. I wanna be a volunteer, but this is a contact us form. Or I want to keep updated with North Star Reach, why would I contact North Star Reach by using contact us form? All of these may cost user to not complete the form. It should separate different forms for users.

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