FUD is generally a strategic attempt to influence perception
by disseminating negative and dubious or false information. An individual firm,
for example, might use FUD to invite unfavorable opinions and speculation about
a competitor's product; to increase the general estimation of switching
costs among current customers; or to maintain leverage over a
current business
partner who could potentially become a rival.
I found some FUDs in North Star Reach Website, the volunteer page. North Star Reach made a form that user could contact them, be a volunteer, email newsletter and donation as one single form.
It would confuse people when they first time see this form. I wanna be a volunteer, but this is a contact us form. Or I want to keep updated with North Star Reach, why would I contact North Star Reach by using contact us form? All of these may cost user to not complete the form. It should separate different forms for users.
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