Monday, June 9, 2014


This is a modest pursuit to create personas for the special need child in an attempt to understand their web visitors to improve their web experience based on my conversations with North Star Reach and browsing through their website.

Mr. & Mrs. Smith
Their kid is being treated with steroids for leukemia. Doctor suggests this kid to stay in a safe place. However, Mr. & Mrs. Smith want their child to have a good childhood. The doctor refer them North Star Reach Camp, so Mr. & Mrs. Smith tries to Google North Star Reach.


She is a single Mom with a kid who has a special need. She is trying to look a safe outdoor activity for her child. She starts to search “safe outdoor activity.” Therefore, she finds North Star Reach because they have camp activity for special kids and safety is their Middle Name. 

No comments:

Post a Comment