Thursday, June 26, 2014

E-Marketing: Community Management

I attended the event in WCC, which is E-Marketing: Community Management. Briefly, it introduce about the community management; what falls under a community manager's scope of responsibilities and community management as a job. What's the positive community; building engaging content, fostering positive comments and encouraging an active community. Negative community: dealing with a negative user, building an internal policy, knowing when to take the conversation offline and deleting comments. This event is really fun. However, I didn't go through all the stuff, such as case studies and example exercise. I would definitely come back for this event again.

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