Sunday, June 29, 2014

Analytics and Persona

It is important to note that it is very difficult to translate a persona into a measurable segment based on clickstream data, but it is possible to reach an approximation. Assume that I want to develop a persona called Danny Sullivan which I believe represents the kind of people that visit my site. I would start by trying to answer the questions above about him, and I might as well try to find a person that has the same lifestyle as Danny to help me. Then I would go about trying to find some metrics and dimensions on Google Analytics that help me pinpoint the persona and turn them into an advanced segment.

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